Connecting with the Jury

Your trial presentation should be sending the message to the jury that you believe in your case. How you can make sure your message resonates with your jury?

There are 3 specific rules to follow that will help get the jury connected to your case.

1. Believe in your case. Deal with the weakness and negative issues before you walk through the courtroom doors.

2. A well prepared case breeds confidence and worthiness of a verdict in your favor.

3. Be aware of your mental and emotional connection with your case and your opponent’s case.

If your presentation over emphases the issues that are troublesome, the message to the jury is there are problems in your case. You may think if you get the problems out before your opponent then all is good. There is truth to that, but most trial lawyers say too much about those bad facts, thereby, promotes an awareness of “heads up” this is a problem for that party.”

How do you avoid telegraphing? Embrace your facts and take the emotions out of those bad or problematic facts. If you are comfortable with the issues and weaknesses of your case then the message to the jury is “it’s not a problem, just a fact.” Don’t build the facts against your own case let your opponent do their own work.